Thursday, August 9, 2012

DITA Course Work 2


Introduction
'I have always imagined the information space as something to which everyone has immediate and intuitive access, and not just to browse, but to create.' Tim Berners-Lee. The World Wide Web has grown significantly since it’s invention, and it is a powerful, unparalleled tool in enabling people in every country in the world publish and share information. Web 2.0 is not a new technology; the term is used to describe a new way of using the World Wide Web in an interactive and collaborative manner. Web 2.0 has been around for roughly five years, and is the read and write platform of the web (Butterworth, 2011, Lecture 05). The web World Wide Web has been around since the 1990s, but Web 2.0 became prevalent in the 2000’s. With the onset of web 2.0 technologies, into the library dynamic, it has changed how library users access and interact with information sources.
Web 2.0 a brief look
Web 2.0  has quickly moved into the public consciousness as being a label to describe a collection of websites and online services; such as Wikipedia, Facebook, Blogs, MashUps, Twitter and YouTube to name a few. But it is the characteristics of Web 2.0 that gains it’s distinction from Web 1.0, Tim Berners-Lee describes his story of developing the web in his book weaving the web, in which he explains how he was creating a way to share information.  Another function of Web 2.0 is that it essentially erases the line between author and publisher.   Anyone can now have an online voice, with very little effort or technical ability, and for free. This voice isn’t just limited to sharing words, but also images, video, music and links. In a practical environment, for instance within a School Library, Web 2.0 can be implemented through the use of wikis and blogs, encouraging students and faculty to utilize these developing technologies fosters and provides wider knowledge growth. Ideas and thoughts can be shared on topics; students seem to gravitate to social media so capitalizing on this venture helps to modernize the library. Thus the development of Library 2.0 which is a loosely defined model for a modernized form of library service that reflects a transition within the library world in the way that services are delivered to users.
Library 2.0
“Library 2.0” is a term that was first coined by Michael Casey in his blog, Library Crunch and is now widely used by librarians and information professionals. Library 2.0 can be seen as a two-way service. It takes the information to the users, but allows them the opportunity to become more involved with the library’s services by providing feedback. (Curran, Murray, and Christian 2007).
With Web 1.0, machine readable data could be digitally presented, evolution continued to Web 2.0 and this allowed for data to be read, written, edited and removed online, the third progression was Web 3.0 brings about the onset of Cloud computing, which are the technologies that provide computation, software, data access, and storage services and they do not require end-user knowledge of the physical location and configuration of the system that delivers the services. Library 2.0 depicts the progress of library services, within a world that is progressively being digitised and made relatively accessible in even the most remote of areas. The induction of ‘Library 2.0’ can be seen across all library sectors, and it also presents its users with various options in accessing information and services virtually. Library 2.0 for all intents and purposes can be described as making your library’s space more interactive, collaborative, and driven by community needs. NALIS, which is the National Library service within Trinidad and Tobago, have begun to implement the technological advancements within the constructs of the library system. Thus attempting to incorporate the classic library functions, but also broadening the scope to the inclusion of digital libraries. Hopefully this progression would soon reflect the concept of ‘five libraries’ as stated by Gambles, which includes the connected library, the virtual library, the logical library, the self-service library, and the extended library (Gambles, 2010). The connected library addresses the necessity of user accessibility through mobile and Web 2.0 technologies.  The virtual library centres on access to digital content and material. The logical library refers to what is physical-the library building itself, the physical material within the building and the available library staff. The self-service library focuses on activities within the library that don’t involve the staff, such as printing, access to computers and kiosks. The extended library speaks to the need of libraries needing to be involved with community, funding and sponsorships (Gambles, 2010).  This concept of “the five libraries” includes the traditional aspects of the library, while embracing technology to the libraries best advantage.   
  Libraries allow access to information collected through their materials, traditionally through read-only catalogues, however they now provide online portals that add-value to the same information by encouraging user participation and feedback with those resources through integrated web 2.0 technologies. Brophy (2007) argues that the ‘long tail’ effect, that of more and more users joining up to a service provided over the same network thus adding value for each user, is how the idea of web 2.0 marries with digital libraries in the creation of ‘Library 2.0’. 
How Web 2.0 has affected Libraries and how they function.
Chad and Miller (2005) believe that Library 2.0 could change the way librarians serve and interact with library patrons by making information available whenever and wherever the user needs it. It should be stated that the concept of Library 2.0 is not about replacing traditional library services, but rather, adding additional functionality to them. Maness (2006) identified four key elements of Library 2.0, where it can be said that, it is user-centered in that users participate in the creation of the content and services they view on the library’s web site, OPAC, etc. It provides a multi-media experience; both the collections and services of Library 2.0 contain audio and video. This change is especially evident within the School Library system within Trinidad and Tobago where the library services and the Audio visual department have teamed up to provide a richer learning environment.  It is socially rich; the library's web-presence includes users' presences. There are both synchronous (e.g. Instant Messaging) and asynchronous (e.g.wikis) ways for users to communicate with one another and with librarians. It is communally innovative. This basis of this principle rests on the idea that a library is a community service, and that as communities change, libraries must also change as well as allow users to change the library. It seeks to find new ways for communities of users, not just individual users, to find and use information
Miller (2005), an advocate of Library 2.0, argues that if libraries want to remain useful to their patrons they must engage in Web 2.0 technologies. He claims that:
"Leveraging the approaches typified by Web 2.0’s principles and technology offers libraries many opportunities to serve their existing audiences better, and to reach out beyond the walls and web sites of the institution to reach potential beneficiaries where they happen to be, and in association with the task they happen to be undertaking." (Miller 2005)
Conclusion
Consumer driven needs shape the advancements we see taking place within Technology. While   computers can adapt to user preferences, they definitely cannot react to changing human values and thus cannot be completely pre-programmed. While the digital landscape has changed by Web 2.0, the core function of a library of assisting users has remained the same Traditional libraries and their human counterparts, will always be a necessary feature in providing and supporting the online resources. So it can be safe to say, the custodial responsibility that librarians have held has not changed with the onset of the internet and is not irrelevant (Feather, 2008, p.180). They add and aid the user with their information searches face-to-face within defined real-world environments. Therefore as technology develops and moves beyond that of  Web 2.0 to Web 3.0 in the future, it is significant that library and information professionals continue to utilize technology within their libraries.

Works Cited
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